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GreenMBA

MBA in Sustainable Enterprise

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Marketing Research Methods

This course looks at how marketing research can support business decision-making and sustainability. Students are taught qualitative and quantitative market research methods through developing a primary research plan using either on-line marketing research instruments or in-depth interviews with local experts. Many of these studies explore topics related to the “green” marketplace, the eco consumer, or the current social/political environment. The actual research is then fielded, analyzed and presented.

 

What people are saying about the GreenMBA

"Learning how to "breakdown" a project has been a fabulous tool for me in business.  I am a Facilities/Project Manager by training and have to think "systemically" in my daily work day, however, getting fully engaged in a "project" for class and working on a "team" project takes you deeper into the process.  How to use systemics and critical thinking in determining whether a project is ready "for the street" or whether it needs to be drilled deeper to get the core of what will make it successful.  It's a study in chaos and systems planning.  I find myself thinking about who will be my next "test case" - or victim!!!"

Linda L. Schanfein
Cohort B
GYMBA